Legal
Privacy Policy
Last updated: March 2026
Your privacy matters to us. This policy explains what data we collect, why we collect it, and how we use it when you visit The Irish Bookie.
1. Who We Are
The Irish Bookie ("we", "us", "our") operates theirishbookie.com, an independent betting comparison website based in Ireland. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Site. If you have questions, you can reach us via our Contact page.
2. Information We Collect
We may collect the following types of information: • Information you provide directly — such as your name, email address, and message when you submit our contact form. • Usage data — such as your IP address, browser type, operating system, referring URLs, pages visited, and time spent on pages. This data is collected automatically via analytics tools. • Cookie data — see Section 6 for full details on how we use cookies.
3. How We Use Your Information
We use the information we collect to: • Respond to enquiries submitted through our contact form. • Analyse how visitors use the Site in order to improve content and user experience. • Monitor and prevent fraudulent or abusive activity. • Comply with legal obligations. We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
4. Legal Basis for Processing (GDPR)
For users in the European Economic Area (EEA), we process your personal data under the following legal bases: • Legitimate interests — for analytics and Site improvement. • Consent — for non-essential cookies (where applicable). • Contract performance — when responding to a contact form submission. • Legal obligation — where required by applicable law.
5. Sharing Your Information
We may share your information with trusted third-party service providers who assist us in operating the Site (e.g. analytics providers, hosting services). These parties are contractually bound to keep your information confidential and use it only for the purposes we specify. We may also disclose information where required by law, court order, or regulatory authority.
6. Cookies
We use cookies and similar tracking technologies to enhance your experience on the Site. Cookies are small text files stored on your device. • Essential cookies — required for the Site to function correctly. • Analytics cookies — used to understand how visitors interact with the Site (e.g. Google Analytics). • Advertising/affiliate cookies — placed when you click through to a bookmaker via our affiliate links. You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect Site functionality.
7. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Policy, or as required by law. Contact form submissions are typically retained for up to 12 months unless there is an ongoing correspondence or legal reason to keep them longer.
8. Your Rights
If you are based in the EEA, you have the following rights under GDPR: • Right of access — to request a copy of the personal data we hold about you. • Right to rectification — to request correction of inaccurate data. • Right to erasure — to request deletion of your personal data. • Right to restrict processing — to ask us to limit how we use your data. • Right to data portability — to receive your data in a structured, machine-readable format. • Right to object — to object to processing based on legitimate interests. To exercise any of these rights, please contact us via our Contact page. We will respond within 30 days.
9. Third-Party Links
Our Site contains links to third-party websites, including bookmakers. This Privacy Policy applies only to The Irish Bookie. We are not responsible for the privacy practices of third-party sites and encourage you to read their privacy policies before providing any personal information.
10. Security
We implement reasonable technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure and we cannot guarantee absolute security.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this Policy periodically. Continued use of the Site after changes are posted constitutes your acceptance of the revised Policy.
12. Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your data, please get in touch via our Contact page. We take privacy seriously and will respond to all legitimate enquiries promptly.